My focus is on people – in very different contexts – that’s what I do best and what I enjoy the most. They are both models for advertising campaigns, but even more often they are people who are not used to being in front of the camera.
I love this variety in my job! It’s always exciting to get involved with completely different people and situations. With the advertising jobs, the motif, model, location and styling are fixed in advance. I work with a whole team of make-up artists, producers, stylists, photo assistants and art directors on the photo set. I like the team spirit and the fact that everyone is part of the whole.
For reportages and smaller portrait shoots, I often don’t even know how the shoot will go, what the location will look like, what mood the people are in and what stories they have to tell. It’s always exciting – and it’s just my job to take a great portrait in a short space of time. Full responsibility, but also maximum freedom! Of course, there is also a greater closeness when I am alone with the person.
For me, it’s simply important to treat everyone equally with openness and respect – whether I’m shooting Harald Schmidt, Laura Wontorra, a miner, a woman with Down’s syndrome, a top manager or the kids in my photo workshops. For me, it’s about being authentic and appreciative. If I am, the people I have in front of the camera will be too. At least that’s my experience.