But now US punitive tariffs of up to 39 percent are threatening business in the most important sales market. Company boss Carl Elsener Jr. faces difficult decisions: raise prices, relocate parts of production, or tap into new markets. For Switzerland, this is not just about business, but also about identity, neutrality, and the question: how much of Switzerland must remain in the »Swiss Army knife«?
Lea Meienberg visited the traditional Swiss company in Ibach for The New York Times.
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